Creating a series of 12 videos related to Covid-19 for providing information to women of underserved communities and unrepresented backgrounds
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Amidst the onset of Covid-19 pandemic, everyone witnessed the cases of people suffering, losing their loved ones because of lack of information and fake news spread all over the internet. The condition was much worse in those sections of society where people lacked basic literacy. On of the worst hit group were the women of underserved communities who were not only responsible for well being of their family but also had to face societal evils like domestic violence during this period. Thus the project aimed at providing basic fact-checked information to these women to help protect themselves and their family
The project was an initiative by Umeed (an NGO for women). They wanted to cover all covid-19 and women related topics in form of videos. I started working on this project in August 2020
The task was to create a series of 12 short, whiteboard style videos (since they were very well understood by target audience) providing information in simple format in Indian languages (Hindi, Telugu & Marathi). I took it as an additional challenge to follow same visual style to create cohesive identity for the entire series.