The project was to develop an illustration style for a web platform - UNI.xyz which could be used throughout platform, in presentations, advertisements, etc.
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Illustrations are one of the most versatile means of communication available with designers. They can be funny, quirky, descriptive, attractive & communicative still being simple. However with the rise in popularity of this medium, stock illustrations are on rise making each set of style largely indistinguishable from the other. Thus, we wanted a style which is fresh, attractive, communicative and pleasing while being uniquely ours.
During my internship period, I took upon the challenge of developing an illustration style for UNI. The style was modified, updated at several stages.
I started this project as a self challenge to unify visual language of entire platform and was involved throughout the development. I singlehandedly created the style but was guided by my mentors and critiques at various stages.